Wandia Gichuru

Wandia Gichuru is the Co-Founder and CEO of Vivo Fashion Group (www.vivofashiongroup.com), a retailing clothing business that she co-founded in 2011 and that now includes Shop Zetu (www.shopzetu.com), a multi-brand e-commerce marketplace dedicated to fashion, beauty and accessory brands that was launched in 2020. Vivo is East Africa’s fastest growing locally designed and locally manufactured fashion business. 

Vivo brands (Vivo Woman, Safari & Zoya) are known for being stylish yet comfortable and affordable. Vivo currently runs 30 stores: 26 across Kenya, 2 in Rwanda, 1 in Uganda, and 1 in Atlanta, Georgia. Shop Zetu hosts over 300 local and international fashion brands and was the Gold Winner of the Kenyan E-commerce Fashion Awards in 2021, 2022, 2023 and again in 2024. 

Prior to starting Vivo, Wandia spent over 15 years as international development adviser and held positions with the UK government, the UN and the World Bank. In addition to running Vivo Fashion Group, Wandia is also a certified life coach and business mentor. She is passionate about changing the way Africa is seen and sees itself through strengthening African brands, talent and creativity, and developing partnerships across Africa and between Africa and the rest of the world. She is particularly keen on creating economic opportunities and transforming lives through fashion and entrepreneurship.